The Octalysis Framework by Yu-Kai Chou details

In his book Actionable Gamification, Yu-Kai Chou details a process through which you can gamify your user experience so that people keep returning back for more. In his seminal work, Yu-Kai teaches us that a truly engaging user experience is one that consists of eight drives:

  1. Epic Meaning and Calling
  2. Development and Accomplishment
  3. Empowerment and Creativity
  4. Ownership and Possession
  5. Social Influence and Relatedness
  6. Scarcity and Impatience
  7. Unpredictability and Curiosity
  8. Loss and Avoidance

This work is incredibly important if you are looking to gamify your work.

Related to this video is my previous video called “The Psychology Behind Contagious Brands” in which I discuss Octalysis (briefly) in juxtaposition with two other frameworks, leading to sum total of three:

  1. 1. Hooked by Nir Eyal
  2. Contagious by Jonah Berger
  3. Octalysis by Yu-Kai Chou

You can view that previous video here:

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