In order to change the world, you need to discover and master your identity.

Download the Unfolding Destiny Rules of Legacy Poster

The Rules of Legacy are the core belief system at Unfolding Destiny. You use these rules a way to guide you into becoming a person who changes the world. They are now yours for free, to print out and hang on your wall or to carry with you.

About Unfolding Destiny

Unfolding Destiny is a platform that aims to shed light on the depths of human nature in our pursuit of becoming the best versions of ourselves. Even though most of the content is shared by Numair Qureshi, you will also experience content from other thought leaders, so you can consider UD to be somewhat of a community. We regularly post content based on Self-discovery, Mastery, Society, & Transcendence here. You can also find this content on our instagram page: Numair.co.

Contact & Socials

You may email me at: numair@unfoldingdestiny.com

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Unfolding Destiny Content

The Psychology Behind Contagious Brands

How exactly do you craft your user experience in such a way that it becomes a part of someone’s rituals and habits? How do you get people coming back for more? In this powerful video,we go over the psychology behind what makes a brand or product go viral by referencing three frameworks:

1. Hooked by Nir Eyal who uses the TARI model.

2. Contagious by Jonah Berger who uses the STEPPS framework.

3. Yu-kai Chou who teaches us a system called Octalysis.

All three models are important, and they are applied to different systems and situations.

TARI focuses on creating a user experience that has people coming back to your product repeatedly.

Contagious takes on more of a marketing approach that teaches you how to create stories and content that make your product go viral.

Octalysis teaches you how to gamify your experience and take everything to the next level.

This video serves as somewhat of an overview of all three systems. In future videos, I will go into each system a little bit more deeply if it makes sense to.

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By |April 2nd, 2020|Categories: Book Reviews, Business, Psychology & Neuroscience|0 Comments